See how Kelo works for any service business

Your proposals go quiet. Your pipeline goes slow. Find both.

See overdue invoices and stale proposals in one view. Chase both with drafts you approve.

Built for project agencies that bill on milestones — and can't afford a credit controller.

Why project agencies are profitable on paper but cash-poor in practice

  • Overdue invoices and stale proposals in one recovery view
  • Prioritised by value — biggest gaps first
  • Tone-appropriate drafts per client relationship — you approve everything
  • 10-minute weekly review replaces ad-hoc chasing guilt
  • Proposal recovery in early access — flag interest to be notified
  • Connects to Xero or QuickBooks — no CRM cleanup required

Why project agencies are profitable on paper but cash-poor in practice

What is a good proposal conversion rate for a UK small agency?

25–35% is typical; below 20% suggests a pricing, qualification, or follow-up problem. A structured day-3 call recovers 15–20% of stalled proposals.

Where agency revenue leaks: the two gaps that cost the most

How long should you wait before following up on a proposal?

3 business days. Call, don't email. Waiting more than 1 week significantly reduces conversion.

Milestone invoices: the invoice type agencies lose most money on

What should I do if a client disputes a milestone payment?

Respond in writing within 48hrs, reference sign-off received, and separate the disputed element from the undisputed balance immediately.

How to chase an overdue agency invoice without damaging the relationship

Can I charge interest on a late agency invoice in the UK?

Yes — same Late Payment of Commercial Debts Act. 8% above Bank of England base rate plus £40–£100 fixed recovery costs.

Early access

Proposal recovery is coming

Proposal recovery in early access — flag interest to be notified when it launches.

Frequently asked questions

What is a good proposal conversion rate for a small UK agency?

25–35% is typical; below 20% suggests a pricing, qualification, or follow-up problem. A structured day-3 call recovers 15–20% of stalled proposals.

How long should I wait before chasing a dead agency proposal?

Three business days without a response is the right trigger for a follow-up call — not email. Waiting longer than a week significantly reduces conversion.

What if a client disputes a milestone invoice?

Respond in writing within 48 hours, reference the agreed deliverables and sign-off received, and separate any genuinely disputed element from the undisputed balance immediately.

Why are project agency invoices slow to be paid?

Most commonly: the client's AP process, no named approver on the invoice, or the invoice arrived without a reminder of the payment date. Naming the approver and payment date on the invoice reduces average payment time by 5–8 days.